{"title":"Eye Makeup for over 50's Meet Paula D","description":"\u003cp class=\"p1\"\u003eIf your eyes always look tired, this is for you. \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMeet Paula D. She's in her late 50s, has just become a grandma (nawwwww, she's so in love), runs a hugely successful business and works her gorgeous butt off, juggling family, work and all the plates women like us somehow keep spinning. \u003c\/span\u003eShe arrived feeling tired and frankly exhausted. She left feeling absolutely fabulous. And the makeup? It wasn't complicated. I used my simple rhythm for hooded, changing eyes, working with Paula's natural eye shape to lift, open and define her eyes beautifully. \u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIt's doable. It's flattering. \u003cbr\u003eAnd yes, you can absolutely recreate it yourself using the products below.\u003cbr\u003eI used \u003cmeta charset=\"utf-8\"\u003eEye Crayon shades Burnt Copper and Sorbet.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mii-cosmetics-forever-eye-crayon","title":"mii cosmetics Forever Eye Crayon","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg\u003emii cosmetics Forever Eye Crayon \u003c\/strong\u003ewill change your makeup game, giving you an instant flawless finish eyeshadow all day long. A 'set and forget', this high performance fuss-free product will never crease. My holy grail. \u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to apply\u003c\/li\u003e\n\u003cli\u003eSuper long wearing and highly pigmented\u003c\/li\u003e\n\u003cli\u003eVery creamy to apply - sets to a long lasting finish (so blend quickly!)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan be used as a base under powder eyeshadow for an intense look\u003c\/li\u003e\n\u003cli\u003eCrease resistant\u003c\/li\u003e\n\u003cli\u003eIdeal for mature skin\u003c\/li\u003e\n\u003cli\u003eContains no nasty PFAS chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003eColour guide: Matte neutrals\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003eThese are great starter, everyday options:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eTaupe Brown \u003c\/strong\u003e- A matte, neutral taupe\u003cstrong\u003e\u003cbr\u003eChestnut - \u003c\/strong\u003eA matte, warm auburn brown \u003cstrong\u003e\u003cbr\u003eSandstone - \u003c\/strong\u003eA matte vanilla shade\u003cstrong\u003e\u003cbr\u003eDusty Rose - \u003c\/strong\u003eA cool, matte pinky neutral\u003cstrong\u003e\u003cbr\u003eBurnt Copper\u003c\/strong\u003e - A warm, matte tan barely-there neutral\u003cbr\u003e\u003cstrong\u003eMocha\u003c\/strong\u003e - A matte mushroom brown \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003eColour guide: Shimmery\u003c\/span\u003e \u003cbr\u003e\u003c\/strong\u003eThese do the most amazing things to your eyes:\u003cstrong\u003e\u003cbr\u003eSorbet\u003c\/strong\u003e - A cool, pastel shimmery icy gold pink\u003cbr\u003e\u003cstrong\u003eOyster\u003c\/strong\u003e - A neutral, shimmery silvery neutral\u003cbr\u003e\u003cstrong\u003eAntique\u003c\/strong\u003e - A warm, shimmery bronzey gold metallic\u003cbr\u003e\u003cstrong\u003eRose Gold\u003c\/strong\u003e - A cool, shimmery metallic with a mauve-ish undertone\u003cbr\u003e\u003cstrong\u003eGolden Blush - \u003c\/strong\u003eA pink shimmer\u003cstrong\u003e\u003cbr\u003eCopper Glow - \u003c\/strong\u003eA coppery pink shimmer \u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eMulberry \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eA \u003cmeta charset=\"utf-8\"\u003erich, deep berry tone, shimmer finish\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003eOur Beauty Tip:\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eCan't decide on a shade? \u003ca href=\"https:\/\/shop.amandaramsay.com.au\/products\/magic-eyeshadow-duos\"\u003e\u003cstrong\u003eThe Magic Eyes Kit\u003c\/strong\u003e\u003c\/a\u003e makes it easy to choose the perfect colours for your eyes and skin tone.\u003c\/p\u003e\n\u003cp\u003eIf your usual eye shadow techniques are no longer working, learn some easy techniques with Amanda's \u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/live-makeup-lessons\/products\/hooded-eyes-makeup-lesson\" title=\"What every women after 40 needs to learn about eye makeup\"\u003eHooded Eyes Makeup Lesson\u003c\/a\u003e\u003c\/strong\u003e. \u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you find your eye shadow is moving during the day, before applying makeup, first try wiping your eyelids with \u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/cleansers\/products\/ere-perez-ginkgo-micellar-water-makeup-remover\" title=\"All natural micellar water great for removing eye  makeup\"\u003eEre Perez micellar water\u003c\/a\u003e\u003c\/strong\u003e (you get 3 x the product) or your daily toner. Eye lids are oily little suckers and don't need moisturising before makeup. Leave emollient eye creams to the evenings.\u003c\/p\u003e","brand":"Mii Cosmetics","offers":[{"title":"Dusty Rose - Matte Cool","offer_id":39928563564750,"sku":"Mii-matte-cool-dusty-rose","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Copper - Matte Warm","offer_id":39928563597518,"sku":"Mii-matte-warm-burnt-copper","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Sandstone - Vanilla","offer_id":42284650102990,"sku":"","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Taupe Brown - Neutral matte taupe","offer_id":42847326339278,"sku":"","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Mocha - Matte Neutral","offer_id":39928563728590,"sku":"Mii-matte-neutral-mocha","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Chestnut - Auburn Brown","offer_id":42847326372046,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Sorbet - Shimmery Pastel Pink","offer_id":39928563663054,"sku":"Mii-shimmery-pastel-pink-sorbet","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Golden Blush - Pink Shimmer","offer_id":42847326273742,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Oyster - Shimmer Silver Beige","offer_id":39928563761358,"sku":"Mii-shimmer-silver-beige-oyster","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Copper Glow - Pinky Copper Shimmer","offer_id":42847326306510,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Rose Gold - Shimmer Mauve Cool","offer_id":39928563695822,"sku":"Mii-shimmer-cool-rose-gold","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Antique - Shimmer Warm","offer_id":39928563630286,"sku":"Mii-shimmer-warm-antique","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"Mulberry - Rich Berry","offer_id":42987804033230,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/5678\/4590\/files\/miiForeeverCrayon_GoldenBlush.png?v=1787698622"},{"product_id":"eye-of-horus-eyeshadow-compact","title":"Eye of Horus Eyeshadow Compact","description":"\u003cp\u003eThe luxurious Eye of Horus Dusk Compact encases four essential, glorious neutral shades with pink and brown undertones. Everything you need to take your eye makeup from day to night. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eJen says \"\u003cmeta charset=\"utf-8\"\u003eSuch beautiful eyeshadow, stays on all day and doesn't irritate my eyes. The case is heavier than I expected, but with lovely clean lines... highly recommend.\"\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(246, 185, 185);\"\u003e\u003cstrong\u003eWhat does it do?\u003c\/strong\u003e\u003c\/span\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003eThe richly-pigmented shades are an absolute dream to blend, enhance eyes, by adding depth and dimension, and are designed to complement one another or standalone, as they prime and define. The smooth, finely milled formula is enriched with Moringa Oil, Desert Clay and Goldenseal for seamless blending and lasting colour. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"background-color: rgb(246, 185, 185);\"\u003e\u003cstrong\u003eWhat's in it? \u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e4 glorious, highly-pigmented, easy to blend 100% natural eyeshadows:\u003cstrong\u003e\u003cbr\u003eDust\u003c\/strong\u003e: A light pearlescent shade, suitable for highlighting eyelids\u003cbr\u003e\u003cstrong\u003eAxis\u003c\/strong\u003e: A soft brown shade, with a velvety matte finish\u003cbr\u003e\u003cstrong\u003eEclipse\u003c\/strong\u003e: A champagne coloured, highly-pigmented shimmer\u003cbr\u003e\u003cstrong\u003eStar\u003c\/strong\u003e: A soft, rosy hue with a pearlescent finish\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(250, 190, 190);\"\u003e\u003cstrong\u003eWho's it for?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAll skin types\u003cbr\u003eSensitive eyes\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"background-color: rgb(252, 189, 189);\"\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% natural, vegan-friendly, cruelty-free and ethically sourced\u003c\/li\u003e\n\u003cli\u003ePremium, refillable packaging, designed for longevity\u003c\/li\u003e\n\u003cli\u003eInfused with sacred ingredients of Moringa Oil, Desert Clay and Goldenseal\u003c\/li\u003e\n\u003cli\u003eEnriched with certified organic and skin benefiting properties\u003c\/li\u003e\n\u003cli\u003eFree of Parabens, fragrance, alcohol, petrochemicals, sulphates, silicones, and animal derivatives\u003c\/li\u003e\n\u003cli\u003eArtisan-crafted and hand-pressed in Byron Bay, Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eye of Horus","offers":[{"title":"Default Title","offer_id":43149830979790,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/5678\/4590\/files\/EOH_EyeshadowCompact_Dusk_1.webp?v=1757134986"},{"product_id":"lifting-hooded-eyes-kit","title":"The Lifting Hooded Eyes Kit","description":"\u003cp\u003e\u003cstrong\u003eThe Lifting Hooded Eyes Kit \u003c\/strong\u003eis something I am really excited to share with you. This kit comes after tonnes of requests for help with hooded eyes. \u003cspan\u003eYou may have always had them or, like me, you've noticed your eyes changing over time. Either way, if your eyeshadow seems to disappear, eyeliner ends up where it shouldn't, or you're just feeling a bit lost with eye makeup, this tool kit will give you what you need to get started. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003eWho's it for?\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003eWomen over 40\u003cbr\u003eHooded eyes \u003cbr\u003eSensitive eyes\u003cbr\u003eIf you're feeling a little lost with eye makeup \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003eWhat's inside:\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e1. \u003c\/strong\u003e\u003cstrong\u003e\u003ca title=\"The holy grail of eyeshadows for women 40+ in our most popular shade\" href=\"https:\/\/shop.amandaramsay.com.au\/collections\/eyes\/products\/mii-cosmetics-forever-eye-crayon?variant=39928563597518\"\u003eEye Crayon\u003c\/a\u003e \u003c\/strong\u003ein Burnt Copper creates a beautiful, neutral shade \u003cmeta charset=\"utf-8\"\u003ethat suits everyone. She is one of my top recommendations for women wanting to refresh their makeup bag. She's crease resistant, highly pigmented and longlasting, with no nasties.   \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e2. Mascara \u003c\/strong\u003ein black - an essential tool to lift lashes and define your eyes. This showstopping mascara has a narrow head that's suited for hooded eyes.   \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. \u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/eyes\/products\/kylies-professional-natural-eye-pencil\" title=\"Perfect eyeliner for women over 40 in milk chocolate\"\u003eEye Pencil\u003c\/a\u003e\u003c\/strong\u003e in Tigers Eye Brown - softer than black, it suits everyone. I've selected this professional-grade eyeliner, because she glides on easily, making it a lot easier to draw the perfect lifted shape. Water resistant too. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. \u003c\/strong\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/brushes-and-tools\/products\/makeup-weapons-pointed-blending-brush\"\u003ePointed blending brush\u003c\/a\u003e - \u003c\/strong\u003eI wasn't sure about adding a brush, but ladies, you really do need one for \u003cspan\u003ebuffing out harsh lines and \u003c\/span\u003eblending eyeshadow\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eon lids. She's worth the investment.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e5. \u003c\/strong\u003eAnd get the \u003ca href=\"https:\/\/shop.amandaramsay.com.au\/products\/hooded-eyes-makeup-lesson\" title=\"Get the lesson for FREE, worth $19\"\u003e\u003cstrong\u003emakeup lesson\u003c\/strong\u003e\u003c\/a\u003e for \u003cstrong\u003eFREE\u003c\/strong\u003e with the kit. Normally \u003cstrong\u003eworth $19. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003eOur Beauty Tip:\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003eThese extras will level up your eye game.\u003c\/p\u003e\n\u003cp\u003eAdd this \u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/brushes-and-tools\/products\/kylies-professional-small-pencil-brush\"\u003esmall dome pencil brush\u003c\/a\u003e \u003c\/strong\u003eto your tool kit to blend your eye pencil. This fine brush head softens lines and gives you a naturally elegant look. \u003c\/p\u003e\n\u003cp\u003eAdd some shimmer to make your eyes pop. Here I've used \u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/eyes\/products\/mii-cosmetics-forever-eye-crayon?variant=39928563663054\" title=\"The holy grail of eyeshadows for women 40+ in pretty shimmer\"\u003eeye crayon\u003c\/a\u003e \u003c\/strong\u003ein Sorbet. Apply to the tear duct area to neutralise the natural blue tones we tend to get. And, extend to the inner corner of your eyes. You will love.  \u003c\/p\u003e\n\u003cp\u003eAdd this \u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/cheeks\/products\/runway-room-mineral-powder-bronzer\" title=\"Bronzer adds extra shape to lift hooded eyes\"\u003ebronzer\u003c\/a\u003e\u003c\/strong\u003e to the outer corner of your eyes for extra shape and lift.\u003c\/p\u003e\n\u003cp\u003ePlease let me know how you go. xx\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Amanda Ramsay","offers":[{"title":"Default Title","offer_id":43549352296654,"sku":null,"price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/5678\/4590\/files\/Hooded_eyes_kit_1.png?v=1789351961"},{"product_id":"hooded-eyes-makeup-lesson","title":"Hooded Eyes Makeup Lesson","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStruggling to make eye makeup work on hooded eyes? You're not alone. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eThere's nothing wrong with your eyes girlfriend - hooding eyes are incredibly normal. You may have always had hooding eyes or, like me, you've noticed your eyes changing over time. Either way, if your eyeshadow seems to disappear, eyeliner ends up where it shouldn't, or you're just feeling a bit lost with eye makeup, this lesson is for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJoin award-winning makeup artist and over-40s beauty expert Amanda Ramsay for a step by step lesson dedicated to one of the most popular topics in her over 40s beauty community: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehooded eyes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn just 30 minutes, Amanda will show you the simple techniques she uses to create fabulous eye makeup when you have hooded or droopy eyes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/shop.amandaramsay.com.au\/collections\/beauty-boxes-the-starter-kits\/products\/lifting-hooded-eyes-kit\" title=\"Get the kit and practice with over 40s makeup expert Amanda Ramsay\"\u003eSpecial Offer:\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e buy \u003cstrong\u003e\u003ca title=\"Follow along with Amanda with this easy over 40s makeup kit\" href=\"https:\/\/shop.amandaramsay.com.au\/collections\/beauty-boxes-the-starter-kits\/products\/lifting-hooded-eyes-kit\"\u003eThe Lifting Hooded Eyes Kit\u003c\/a\u003e\u003c\/strong\u003e and get the lesson for FREE. ++\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003eWhat You'll Learn\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e✔ \u003c\/span\u003e\u003cspan\u003eSimple tricks to create a more lifted-looking eye\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Where eyeliner should (and shouldn't) go\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✔ Common mistakes that instantly age the eye area\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✔ Amanda's favourite over-40s hooded-eye techniques\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eY\u003c\/span\u003e\u003cspan\u003eou'll finish the lesson with practical tips you can use immediately.\u003c\/span\u003e\u003cspan style=\"background-color: rgb(243, 216, 209);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo advanced makeup skills required. Just 30 minutes of practical, confidence-boosting makeup advice and step by step instruction designed specifically for women with hooded\/hooding\/crinkly eyes. \u003c\/span\u003e\u003c\/p\u003e","brand":"Amanda Ramsay","offers":[{"title":"Default Title","offer_id":48287335481550,"sku":null,"price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/5678\/4590\/files\/hooded_eyes_lesson_final.jpg?v=1786247224"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/5678\/4590\/collections\/IMG_9462.jpg?v=1790067863","url":"https:\/\/shop.amandaramsay.com.au\/collections\/eye-makeup-for-over-50s-meet-paula-d.oembed","provider":"Amanda Ramsay","version":"1.0","type":"link"}