★★★★★ 730+ reviews

Our BEAUTY STORE

helping women feel great
Live Hooded Eyes Makeup Lesson
Struggling to make eye makeup work on hooded eyes? You're not alone. Join over-40s beauty expert Amanda Ramsay for a FREE live lesson on 9 August.
Register here
It's chilly outside
Meet your perfect base
Treat dry winter skin, brighten tired under-eyes and help foundation sit better. For all skin types.
VIEW KIT
NEW
skincare
Winter Night Routine
Products to help repair and restore our skin
Shop skin
makeup
Eyes that sparkle
Discover our secret weapons for lifted and twinkly eyes
Shop eyes
AGELESS BEAUTY COURSE
Ladies, this is about celebrating your best self. Learn game-changing makeup techniques that will make you feel on fire. And, join over 400 women in our online beauty community.
See reviews

AS SEEN IN

AMANDA RAMSAY IN THE MEDIA

real makeup on real women 40+

Shop Amanda’s looks, favourite products and easy beauty tips from Instagram

Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post Instagram post