Foundation Guide

Because finding the right foundation over 40 shouldn’t feel so hard! 

After 20+ years as a makeup artist (and matching thousands of women 40+) these are the foundations I trust most for mature skin. Think of this as your quick guide to choosing the right formula for your skin type.

Which Foundation?

All deliver a beautiful, fresh, glowy finish you'll want to wear every day (and that will never sit in your crinkles).

Quick Pro Tips for Better Foundation

  • Foundation always sits best on well-prepped skin
  • Because your skin tone changes naturally with the seasons (a little darker in summer, a little paler in winter), having two foundation shades on hand makes it much easier to create your perfect match, year-round.
4 products