Best in (new) beauty for mature skin - 2024 recap
This past year, I’ve discovered some game-changing beauty products that I can’t imagine living without—and I’m spilling the tea! We are (very) spoiled for choice, which can be both a blessing and a curse. As your Ageless Beauty Bestie, I like to simplify your options and make choosing the right products a whole lot easier. Below you'll find an edited list of the best new beauty for mature skin, released in 2024.
As you gracefully age (or disgracefully—your journey!), your beauty routine often needs an update. As your skin becomes drier, thinner, and more textured, it's essential to choose products that meet your evolving needs. In this post, I’ll highlight some of my favourite new beauty buys for women over 40—products I’ve tried, tested, and fallen in love with throughout 2024. So settle in, grab your favourite beverage, and enjoy… fair warning: it’s a long list!
SKINCARE
1. JOJOBA CO DAILY GLOW PHA
WHY I LOVE IT:
A gentle, all-natural exfoliating tonic that hydrates while lightly exfoliating—perfect for sensitive skin. It helps maintain a healthy skin barrier while improving texture and radiance, leaving your complexion brighter and smoother. Also great for teens and acne-prone skin.
The Jojoba Co Daily Glow Exfoliating PHA Tonic
2. LA MAV ORGANICS PROBIOTIC TONER
WHY I LOVE IT:
A 100% natural, affordable formula designed to calm redness, irritation, and compromised skin barriers. Probiotics help balance the skin’s microbiome and strengthen overall skin health for a clearer, more resilient complexion.
La Mav Probiotic Toning Mist
3. SYNERGIE SKIN VITAMIN B
WHY I LOVE IT:
Not new, but too good not to include. A fantastic alternative to retinol for sensitive skin. Helps regulate oil, reduce redness, smooth fine lines, and even out skin tone for a healthy, dewy glow. Use code ARMUA10 for 10% off.
Synergie Skin Vitamin B 13% Niacinimide
4. LA ROCHE-POSAY B3 DARK SPOT SERUM
WHY I LOVE IT:
Targets stubborn pigmentation like sun damage and melasma. Features Melasyl to help block pigment formation, plus niacinamide to calm and refine skin. Use morning and night on dark spots before moisturiser.
La Roche-Posay Mela B3 Niacinamide Serum for Dark Spots 30ml
5. RETREATMENT BOTANICS VIT C SERUM
WHY I LOVE IT:
A gentle, natural Vitamin C serum ideal for sensitive skin. Brightens, hydrates, and helps improve pigmentation, dullness, and elasticity. A perfect lightweight addition to your morning routine.
Retreatment Botanics Vit C Serum
6. AESTHETICS RX DNA OIL
WHY I LOVE IT:
A facial oil - but not as you know it. For results, commit to this one for a minimum of 6 months then thank me! If you've pigmentation, and sensitive skin, you need this in your evening routine. It feels super luxe, and it works. Rich in superfoods - all your essential Omegas 3,6,9, Vitamin C, E and Phenols. Helps improve the appearance of fine lines, wrinkles, brown spots and dry skin that accompany prematurely aged skin. Helps to balance sebum production and decongest the skin plus it's anti-inflammatory and soothing.
Aesthetics Rx Pre-Juvenation DNA Oil
SUNSCREEN
7. THE SECRET SKINCARE SOLAR SERUM
WHY I LOVE IT:
Okay yes, she is spendy, but boy she is totally gorgeous! Formulated by two doctors, this is medical grade skincare. An advanced UVA and UVB, lightweight, hydrating, luminous chemical and physical sunscreen with the aim to create healthy skin functioning in optimal condition, this is so much more than a sunscreen!
The Secret Skincare Solar Serum SPF50
8. GEM SOLAR SCREEN SPF50 LIGHTWEIGHT FLUID
WHY I LOVE IT:
Ultra-lightweight, from an Australian lady start up, affordable and currently replacing my longterm love-affair with La Roche Posay's Anthelios XL. With added Hyaluronic Acid, Niacinamide (B3) and Vitamin E, this gem of a formula is very high in protection, sits beautifully under makeup with no heavy, sticky feeling.
Gem Solar Screen SPF50 Lightweight Fluid
EYE MAKEUP
9. OKKIYO PRIORITEYES MASCARA
WHY I LOVE IT:
Formulated by leading Australian ophthalmologist Dr Jacqueline Beltz for really sensitive eyes. This is a truly trailblazing beauty innovation with visually-accessible packaging. It's volumising, lengthening and buildable - it is absolutely fabulous. Available in Black and Brown. Get 20% off when you use the SHOP NOW button below (or use code AMANDA20).
Get 20% off with code AMANDA20
10. Benefit badgal bang MASCARA
WHY I LOVE IT:
In 2024, cult favourite Benefit BadGal Bang volumising mascara released some coloured mascaras - and hello, blue - I am obsessed. It has been so hard to get a fabulous blue mascara. This is Limited Edition, I hope it's here to stay, but if you also love a blue mascara, reliving our youth ... I know it's not everyones cup of tea, but I adore!
Benefit BadGal Bang! Mascara in Blue
11. ERE PEREZ AVOCADO WATERPROOF MASCARA IN BROWN
WHY I LOVE IT:
It's a 100% natural formula that is splash and waterproof. Great for all eyes, including sensitive eyes, it now comes in both black and brown. I love how buildable this formula is, delivers voluminous lashes!
Ere Perez Avocado Waterproof mascara
12. MII COSMETICS FOREVER EYE CRAYON NEW SHADES
WHY I LOVE IT:
Game changer. Life changing. These are the words women use to describe the amazingness of the mii Cosmetics Forever Eye Crayons - and in 2024 they launched 4 new shades that yours truly here had some influence over. Happy days. Peaches, pinks and taupe are very flattering on all - and my personal fave Copper Glow. LOVE.
mii Cosmetics Forever Eye Crayons
13. NATASHA DANONA GOLDEN EYESHADOW PALETTE
WHY I LOVE IT:
It's luxurious and super fancy. If you feel ready to step beyond using your eyeshadow crayon (use a crayon as your base for long-lasting budgeproof eye makeup!) and play with powder eyeshadows more, I guarantee you'll be obsessed. This is a super versatile highly-pigmented glorious collection of golden nude shades. No, you don't "need" it - but you might just want it 'cause it's so darn gorge!!!
Natasha Denona Golden Palette
14. HUDA BEAUTY ICY NUDE PALETTE
WHY I LOVE IT:
As per the Natasha Denona eyeshadow palette, no, you don't need this Huda Beauty Icy Nude eyeshadow palette either, but she's just so darn pretty and perfect for all you cooler-toned shade lovers. A little bit of luxe, in a palette that you'll reach for constantly. It's the right balance of matte and fun sparkling shades.
Huda Beauty Icy Nude Palette
MAKEUP PRIMER
15. RUNWAY ROOM GLOW GRIP GEL PRIMER
WHY I LOVE IT:
This glowing primer sticks. If you want your makeup to really last, I mean it ain't going to budge, and you like shopping with Australian-owned and made professional makeup brands, you're going to LOVE this. Warning, she is definitely super glowy, so while this is awesome for combo-oily skin, and will keep oil at bay, it is far from mattifying. This is not a hydrating product. Brilliant for special events, sweaty Betty's, menopausal mavens, and hot humid weather.
Runway Room Glow Grip Gel Primer
FOUNDATIONS
16. MII COSMETICS SKIN SECRET CREAM TINT
WHY I LOVE IT:
It's your skin, but better. This is a very clever moisturising cream, that has a mousse-like cooling delicious texture and the perfect amount of tint to blur and even your skin tone. Perfect for those that love a really natural, light weight barely-there BB style cream. Love.
mii Cosmetics Skin Secret Cream Tint SPF25
17. L'OREAL TRUE MATCH NUDE PLUMPING TINTED SERUM
WHY I LOVE IT:
A good lightweight and radiant "savey" budget hydrating hyaluronic acid serum foundation that feels really weightless.
L'Oreal True Match Nude Tinted Serum
18. REVLON ILLUMINANCE GLOW FILTER
WHY I LOVE IT:
Firstly, quite an achievement for my makeup artist friends here in Australia, who developed this for the global market! A multi-use glow boosting formula blurs your skin leaving a glowy, filter-like finish. The sheer coverage leaves skin looking brighter and illuminated with a light reflecting, radiant, dewy finish. You can use is in several different ways, solo as a radiant lightweight subtle glow, under your foundation as an all-over luminous lit from within glow, or mix it with your fave foundation to make it more luminous.
Revlon Illuminance Glow Filter
CONCEALER & CORRECTOR
19. HUDA BEAUTY FILTER CORRECTOR
WHY I LOVE IT:
A really good formula for mature skin and dark, textured pigment under your eyes. This is an excellent corrector. Highly pigmented, a little goes a very long way. Use for colour correcting blue-ish darkness under eyes.
HUDA Beauty filter Corrector
20. REVLON ILLUMINANCE SERUM CONCEALER
WHY I LOVE IT:
Developed in Australia by makeup artists, this is a good "savey" budget concealer for the delicate under eye area.
Revlon Illuminance Serum Concealer
BLUSH & BRONZER
21. RARE BEAUTY SOFT PINCH BLUSH
WHY I LOVE IT:
Achieving cult status on launch these weightless, long-lasting liquid blushes blend beautifully for a soft, healthy flush. And I might just have a massive girl-crush on the incredible Selena Gomez!
Soft Pinch Liquid Blush
22. RUNWAY ROOM MINERAL CREAM BLUSH
WHY I LOVE IT:
Runway Room launched this new shade of mineral cream blush, Rose Bronze, and oh my goodness me it is glorious. Australian owned and made, created by a professional makeup artist, and skin-loving mineral formula that suits all skin types, and is great for a busy girl on the go!
Runway Room Mineral Blush Stick
23. ERE PEREZ CACAO BRONZING POT
WHY I LOVE IT:
100% natural ingredients that are incredible for the health of your skin, cacao softens, protects skin by creating a protective layer that holds moisture in the skin and has a light chocolate scent - I mean come on, which mature-skinned beauty doesn't want THAT from their makeup?! The mousse-like texture is a lightweight cream, that deeply moisturises and nourishes, it has a buildable coverage and easy to blend leaving a gorgeous tan affect, year-round, and without the sun damage!
Ere Perez Cocal Bronzing Pot
LIPS
24. ERE PEREZ COCO LIP CRAYONS
WHY I LOVE IT:
Award-winning 100% natural beauty - a multi-purpose plastic-free sustainable lip product packed with ingredients that nourish your lips. This easy-to-apply pencil is a natural beauty with a soft, creamy satin feel and a soft matte finish. You will love her on lips and cheeks! The perfect addition to any makeup bag.
Ere Perez Coco Lip Crayons
SETTING MIST
25. MII COSMETICS SUPERCHARGED SETTING MIST
WHY I LOVE IT:
A very fine, delicate and refreshing mist, with skin loving ingredients from professional salon clinic beauty brand for sensitive skin. This beautiful mist sets makeup without that "holy moly, I've just been blasted" moment other setting mists give you.
mii Cosmetics Supercharged Setting Mist
26. L'OREAL INFALLIBLE3-SECOND SETTING MIST
WHY I LOVE IT:
This setting spray totally locks in your makeup and makes it stay all day, with zero transfer and it dries within 3 seconds while leaving no watermarks. It's a super fine mist, and makes your makeup waterproof, sweatproof and heatproof. While I LOVE it, and it works exceptionally well, I'd keep this one for "special occasion" use, rather than everyday wear.
L'Oreal Infallible 3-second Setting Mist
INNER BEAUTY SUPPORT
27. THE BEAUTY CHEF BODY PROTEIN
WHY I LOVE IT:
Protein, protein, protein. We are definitely being slammed with that message, we over 40's and 50's need to up the ante. This might be the most delicious protein powder ever. The chocolate transforms any drink - I throw it into my morning smoothie - to a decadent "treat". Only catch, is you'll want more! A perfectly balanced bio-fermented and high level plant-based protein powder. Supports your daily protein intake, tone and build lean muscle mass, repair tissue, support fitness and whole-body balance. Get on it.
The Beauty Chef Body Protein Chocolate
28. The beauty chef glow ageless
WHY I LOVE IT:
Specifically formulated for people aged 50+. It's a superpowder containing probiotics, postbiotics vitamin A, C, B3, magnesium and zinc. With bone, thyroid and antioxidant support for whole-body wellness. Tastes yum. Ticks many boxes for us busy gals, and watch your skin and nails strengthen.
The Beauty Chef Glow Ageless
29. Shebang! PERI MENOPAUSE SUPPORT
WHY I LOVE IT:
Formulated by a clinical nutritionist specifically for peri to post menopausal women, to provide relief it's loaded with Magnesium Glycinate and Collagen Peptides, helps you feel the whole SheBANG! through all the hormonal ups and downs. The Salted Caramel Latte was a newie for 2024, and I am addicted. Didn't think I was going to like the taste ... but let's just say I'm thrilled you can have 2 serves a day! Get 10% off when you use the SHOP NOW button below (or use code ARMUA10).
Get $10 off when you use the code AMANDA10
30. SWIISH SUPERGREEN SUPERFOOD
WHY I LOVE IT:
What is not to love - 1 teaspoon gives you 40+ alkalising super ingredients formulated to increase energy, debloat and support a healthy, alkaline gut microbiome and helps reduce sugar cravings.
Swiish Supergreen Superfood Powder
BODY CARE
31. ALPHA H RETINOL REBOOT Treatment
WHY I LOVE IT:
Encapsulated Retinol that does not irritate, paired with Glycolic Acid for the pesky neck, décolletage et al helps improve the look of sun damage, creepiness, redness and uneven texture for smooth skin. Results within 2 weeks.
Alpha H Retinol Reboot Exfoliating Treatment
32. Dr Bronner’s Castile Liquid Soap
WHY I LOVE IT:
Smells so good. Like so good! Gentle, non-irritating, certified fair trade organic, completely biodegradable. Obsessed. Get it.
Dr Bronners Pure Castille Liquid Soap Sandalwood
33. Salt by Hendrix Body Glow OIL
WHY I LOVE IT:
Makes your dull skin look dewy, shimmery, glowing, sun-kissed - and dead set awesome while intensely hydrating your body.
Salt by Hendrix Body Glow Oil
34. Alpha H Multivitamin Body Serum
WHY I LOVE IT:
It’s all the essentials we love in a skincare serum, for your body. Niacinamide, Vitamins C+E, Hyaluronic Acid - great for self-tanners and anyone with parched skin!
Alpha H Daily Dose Multivitamin Body Serum
HAIR CARE
35. Hairification PURE GROW SHAMPOO
WHY I LOVE IT:
Smells bloomin magnificent, developed by an Australian hairdresser passionate about helping folks get salon-quality products at an accessible price, that work! Ask my friend Nadia Baker aka Miss Nadia Loves about this shampoo and conditioner, we both picked it up last year and we are both obsessed and we can't stop talking about it. Hooked. Excellent product.
Hairification Pure Grow Shampoo
36. Hairification PURE GROW CONDITIONER
WHY I LOVE IT:
As above. My only heads up on this one is that as my hair is bleached it needs deep moisture most of the week. So I'll use this duo twice a week to help with growth and minimise breakage. Smells bloom in magnificent, developed by an Australian hairdresser passionate about helping folks get salon-quality products at an accessible price, that work! Ask my friend Nadia Baker aka Miss Nadia Loves about this shampoo and conditioner, we both picked it up last year and we are both obsessed and we can't stop talking about it. Hooked. Excellent product.
Hairification Pure Grow Conditioner
37. QURE SKINCARE BEAUTY TOOLS
WHY I LOVE IT:
Clinical grade technology and treatments, for the at-home user. Perfect for the time-poor busy over 40's Beauty! Qure was launched in 2022 but came onto my radar in 2024 when I tried both of the below beauty devices and system. The Q-Rejuvalight Pro LED mask is an at-home LED mask designed to make effective skincare treatments available to the masses. It is the world's first cleared device for both anti-ageing and anti-acne. The Infusion system is an at home micro-needling system that has sterile, single use "stamps" and scientifically-proven serums, that are a whole lot safer to use than a "roller" which can tear the skin and to be frank, women tend to go a little too hard with the rollers. This innovation is unparalleled in the at-home options. Really good.
Use the link below to get 10% off
Well, we made it, 37 fabulous beauty buys new in 2024, and incredible for folks over 40. It’s essential to find products that amplify your amazingness, bring out the best in you, make you feel incredible, so don’t hesitate to try new products that really resonate with you and book a personal consult so I can guide you into what is best for you!
Beauty is an inside job - yet what we see reflected in the mirror affects this. So to boost your confidence, and feel fabulous at every age, put yourself first. I'm always here to help guide you. Onwards and upwards ... in 2025 we are here to THRIVE.
With love
Your Ageless Beauty Bestie
Amanda Ramsay
PS Use the button below to book your consult - or learn more about what is involved, and how it all works. I host consults with women all over the Globe.
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