Targeted Serums are more for our teen audience who might be experiencing congestion, breakouts and dehydration. A serum is a lightweight gel-like texture with a high concentration of ingredients. Think of it as a treatment - and therefore choose one that is right for you based on what you are treating. This video shows you how to apply serums, where they fit into your routine, plus some key ingredients you are looking for like hyaluronic acid and probiotics.